Project Overview
Allied Co. is a forward-thinking engineering consulting firm that delivers innovative, sustainable solutions across sectors. With an extensive portfolio and a mission grounded in excellence, they required a digital platform that both reflected their capabilities and encouraged new client engagements.
We developed a fully customized showcase website that highlights Allied Co.’s service offerings, recent projects, leadership team, and community involvement — all while ensuring the experience is accessible, responsive, and results-driven.
Client Goals & Industry Focus
Allied Co. wanted their website to do more than look good — it needed to inform, inspire, and convert.
Key Objectives:
🔹 Highlight core consulting services, from civil to environmental engineering
🔹 Display flagship projects and real-world impact through media-rich case studies
🔹 Introduce the team’s credentials and industry experience
🔹 Promote the firm’s CSR and sustainability efforts
🔹 Provide intuitive pathways for visitors to connect, inquire, or apply
Industry Context:
Engineering firms often struggle with overly technical, text-heavy sites that alienate non-engineers. Allied Co. wanted a site that balanced professional depth with broad accessibility, appealing to clients, partners, and recruits alike.
Website Design & Architecture
We created a digital presence that communicates both technical credibility and modern simplicity.
Key Features:
🔹 Service hub with expandable content cards: Breaks down complex service areas into digestible summariesx
🔹 Interactive project gallery: Case study sliders with filtering by sector or location
🔹 Meet the Team page: Featuring bios, credentials, and areas of expertise
🔹 CSR & Innovation section: Highlighting social impact, R&D, and eco-friendly practices
🔹Streamlined navigation: Clear header paths and sticky CTA buttons for engagement
We also integrated a careers portal for attracting engineering talent and included downloadable PDFs for detailed service sheets.
SEO & Technical Optimization
We ensured the site was optimized for industry-specific visibility and long-term performance.
Keyword Strategy:
🔹engineering consulting firm
🔹structural and civil engineering experts
🔹project management for infrastructure
🔹sustainable engineering solutions
🔹engineering project showcase website
Technical Implementation:
🔹On-page optimization (meta titles, H1/H2, internal links)
🔹Alt text for every media asset and diagram
🔹Compressed images for fast page load
🔹XML sitemap and Google Search Console setup
🔹Schema markup for Organization, Services, and Projects
Performance & Early Results
While still in the early stages post-launch, Allied Co. has seen:
🔹🚀 A 70% improvement in average time on site
🔹🧭 Lower bounce rates from technical pages (~38%)
🔹🔍 Indexed and ranking for key terms like “engineering consulting MENA” and “civil engineering experts UAE”
🔹📥 New inquiries from municipal partners within 2 weeks
Technologies Used
🔹CMS: WordPress
🔹Builder: Elementor Pro
🔹Design: Adobe XD
🔹Languages: HTML5, CSS3, jQuery
🔹Optimization: WP Rocket, Smush, Yoast SEO
🔹Analytics: GA4, Search Console, Hotjar